Taking a step forward to promote the use of cotton and the highlight the cotton industry, ShopClues, India’s first and largest managed marketplace, has partnered with Ministry of Textiles for its #CottonIsCool campaign to bring out the Indianness of cotton to beat the heat this summer.
ShopClues, under the initiative, has created a special #CottonIsCool page which has become active from 17th-20th May, 2017. Consumers using coupon code ‘cottoniscool’ were be offered a 10 per cent discount on existing cotton products.
Speaking on the occasion, Radhika Aggarwal, Chief Business Officer and Co-founder, Shopclues, said, “It gives us immense pleasure to join hands with the Ministry of Textiles to promote the cotton industry. Cotton is a fabric that keeps one cool in scorching Indian summers, and we are sure that our customers spread across Bharat in over 30000 pin-codes will have a lot to choose from our wide range of cotton products we have on offer.â€Â
Earlier, ShopClues had partnered with the Central Cottage Emporium and National Handloom Development Corporation to promote handcrafted, regional, and handloom products on the platform, which were part of its ‘IndiMarket’, an exclusive platform for locally sourced Indian products.