Reliance Industries (RIL), the world’s largest integrated polyester yarn and fibre producer, has taken a big stride to make ‘sustainable clothing’ affordable, taking a leaf from the success story of the group’s telecom venture Jio in getting volumes with competitive pricing.
“For us, sustainability is not a fashionable word, we are making fashion out of it and it is a sustainable business,†said Vipul Shah, Chief Operating Officer of petrochemicals division at RIL. “It is time we look at sustainability beyond CSR.â€Â
RIL, pioneer of recycling of PET bottles in India, is processing over two billion post-consumer (used) PET bottles every year and plans to scale it up to six billion in two years.
RIL’s initiative for recycling of used waste PET bottle is a classic example of sustainability and circularity as it is the only company in the world that has created a complete circle from creation of PET Resin for making bottles, collection of discarded PET bottles, converting them to Recron Green Gold, eco-friendly polyester fibres for use by downstream textile value chain that converts the fibres in to high-value sleep products and R|Elan™-based fashion apparel.