Rebranding Egyptian Cottonâ„¢
Cotton Egypt Association has unveiled a new brand identity and digital platform to re-enforce Egyptian Cottonâ„¢ as the finest cotton in the world.
Cotton Egypt Association has unveiled a new brand identity and digital platform to re-enforce Egyptian Cottonâ„¢ as the finest cotton in the world. The fresh, modern look, revealed at Heimtextil, in Frankfurt, is designed to convey the superior quality and natural beauty of Egyptian Cottonâ„¢ while engaging consumers, retailers and manufacturers with its heritage and values
Developed with UK-based brand specialists Salesworxs, the new platform places the consumer at the centre of the Egyptian Cottonâ„¢ experience, with a strong emphasis on how the luxury hand-picked fabric feels against the skin.
Khaled Schuman, Executive Director of CEA, said: â€œWe believe that everybody should experience the luxuriously soft touch of Egyptian Cottonâ„¢. We want people of all ages, worldwide, to seek out its strength, softness and durability. Itâ€™s all about the personal human touch.â€ â€œOur Sales & Marketing partner Salesworxs created a powerful brand identity which reflects the brandâ€™s heritage whilst educating our audience as to our core values.â€
Salesworxs Managing Director, Richard Newman said: â€œItâ€™s a privilege working with Cotton Egypt Association on a global project to reinforce Egyptian Cottonâ„¢ as the finest cotton in the world, and to bring the brand up to date with a relevant story.â€
â€œWe know that a brand is a story that is always being told, itâ€™s what people say about you when youâ€™re not around. Egyptian Cotton is without question the worldâ€™s finest cotton, our job is to ensure our global audience recognise this when making purchasing decisions on relevant products such as home textiles and clothing.â€
The rebrand is designed to increase consumer demand and retailer confidence and will support the CEAâ€™s drive to rid the supply chain of falsely labelled Egyptian Cottonâ„¢ goods.