PUMA’s recycled jerseys steal the limelight
Manchester City players wore special PUMA jerseys ahead of their clash against Watford, which were made using repurposed football jerseys as part of PUMA’s innovative recycling project RE: JERSEY.
Manchester City players wore special PUMA jerseys ahead of their clash against Watford on Saturday, which was made using repurposed football jerseys as part of PUMA’s innovative recycling project RE: JERSEY.
RE: JERSEY aims to reduce waste and pave the way toward more circular production models in the future. While PUMA’s football kits on the market today are already made from 100% recycled polyester, the RE: JERSEY shirts worn ahead of Saturday’s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL MARINE PLASTIC.
PUMA will also set up special collection bins at the City Store next to the Etihad Stadium to invite fans to donate their old polyester items so they can become a part of this garment-to-garment recycling project. The club will also set up take-back bins in other parts of the Etihad Campus.
Ahead of the game, the center circle at the Etihad Stadium carried the message “Eat, Sleep, City Repeat – 100% RE: JERSEY” on a bright blue patchwork, which was crafted using recycled materials. This patchwork will also be recycled as part of the experiment.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories for more than 70 years.
SEAQUALMARINE PLASTIC is a sustainable and fully traceable raw material from SEAQUAL INITIATIVE that is made from marine litter, or in some cases from end-of-life fishing nets or other plastics used in aquaculture (such as those used in mussel and oyster farming).
Source: business wireIndia
Image Source: Google Images