Polygiene buys Addmaster, expands sustainable solutions

Sweden-based company Polygiene buys British Addmaster Holdings Limited,
making it a comprehensive supplier of antimicrobial solutions for both soft and
hard surfaces. On one of the last days of the year, an extraordinary general
meeting voted in favour of Polygiene’s acquisition of Addmaster Holdings
Limited at a purchase price of SEK 374 million.

“It’s great to have the backing of the EGM. We can now focus on merging
the two companies and getting the organisation established. The acquisition
will allow us to offer the market a comprehensive solution of antimicrobial
functions for both soft surfaces such as textiles and hard surfaces such as
floors, handles, kitchen and bathroom fittings in public spaces. This reduces
the need for washing and cleaning, therefore lessens our environmental impact,”
commented Ulrika Björk, CEO of Polygiene,
which was established following the 2004 SARS pandemic through a spin-off from
the Perstorp Group.

Of Polygiene’s antimicrobial and odour management products ViralOff,
BioStatic and OdorCrunch, the former, launched in the spring, has performed the
best. This comes as no surprise, since according to an ISO standard it is over
99 per cent effective at breaking down viruses such as SARS-CoV-2, which causes
the disease COVID-19, within two hours.

“Our vision is to fundamentally transform the industry, partly by
encouraging consumers to change their behaviour and wash less, and partly by
getting the industry to adopt our functions and by doing so be part of building
an eco-friendly society with an approach to consumption that is more
sustainable in the long term. The market is vast and is expected to grow from
USD 10 billion to USD 20 billion over the next five years on a global scale. We
want to be an important and active player in this development, and we hope the
industry will come on board, particularly now that our offering is even more
extensive.”

Paul Morris,
Founder of Addmaster, added, “It’s a very exciting time being part of
bringing together two major players in the antimicrobial industry and creating
a powerhouse capable of dominating the industry by being the provider of all
solutions for all applications. Utilising the brand power of companies, will
significantly enhance the value proposition of antimicrobial protection to our
clients, when the public are so educated in the need for hygienic protection
and demand is so high.”