Madame expands travel retail footprint with new store at Srinagar airport

This strategic opening at Srinagar Airport strengthens Madame’s travel retail portfolio, making it the brand’s third airport store, following successful operations at Mumbai and Pune Airports.

Madame, India’s leading women’s fashion brand, announces the grand opening of its latest Exclusive Brand Outlet (EBO) at Srinagar International Airport. Located at the Airport Authority of India (AAI) Terminal 1, First Floor, this store marks Madame’s continued expansion in Jammu & Kashmir, complementing its existing stores in the city.

Understanding the dynamic needs of travelers, the new store will feature an exclusive selection of fashion apparel along with a curated range of accessories. Shoppers can explore stylish categories like shackets, shirts, jackets, cardigans, sling bags, perfumes, and stoles—each carefully chosen to align with the preferences of modern travelers. This strategic opening at Srinagar Airport strengthens Madame’s travel retail portfolio, making it the brand’s third airport store, following successful operations at Mumbai and Pune Airports.

Commenting on the launch, Akhil Jain, Executive Director, Jain Amar, said, “The opening of our store at Srinagar Airport is a significant milestone in our journey to enhance the travel retail experience. With a unique mix of stylish apparel and accessories, we aim to provide travelers with convenient and fashionable choices on the go.”

Additionally, Madame will introduce special promotional offers tailored to flight schedules and passenger movements. These time-sensitive promotions will focus on instant gratification, acknowledging the limited opportunities for returning customers in an airport retail setting. The opening of the Srinagar Airport store is part of Madame’s larger strategy to strengthen its presence in high-footfall locations, ensuring fashion-forward travelers have access to the brand’s premium offerings across the country.

About Madame:

Founded in 1993, Madame is a leading women’s western-wear brand. It offers a wide range of stylish apparel and accessories, catering to casual wear, and party wear segments. With a global outlook, Madame boasts over 170 exclusive stores in tier I and tier II cities across India. Since opening its first store in 2002, Madame has experienced exponential growth, with over 900 retail touchpoints nationwide. The brand also maintains a strong online presence through leading e-commerce platforms like Myntra, Ajio, Flipkart, and Amazon, along with its own online store, madameonline.com.