New 1,300 sq ft showroom highlights personalised styling and sustainable home collections.
maspar, India’s premium home furnishings brand, has opened a new flagship experiential store at Laxmi Industrial Estate, New Link Road, Andheri West, Mumbai. The launch marks an important step in the company’s national expansion strategy, bringing its ‘complete soft home styling’ concept to one of India’s most design-driven markets.
Spanning 1,300 sq ft, the store showcases maspar’s full portfolio of home textile offerings, including bedding and bath linen. Designed as more than a conventional retail outlet, the space features immersive “inspiration zones” where customers can explore coordinated room concepts and experience the textures, finishes, and styling combinations firsthand.
Abhinav Mahajan, Director Retail, maspar, said: “We wanted to transform the way India shops for home interiors, and with Mumbai’s reputation as one of the most evolved and design-conscious markets. As an exclusive destination for architects and interior decorators, this showroom becomes a new milestone for us”.
The brand stated that the Mumbai store is aimed at strengthening engagement with the city’s growing community of architects, interior designers, and premium homeowners. The outlet also introduces a Personalised Styling Assistance service, enabling customers to curate customised furnishing solutions suited to individual preferences and living spaces.
The store further highlights maspar’s focus on sustainable luxury, featuring eco-conscious collections developed using bamboo and cotton. “Designed to inspire both homeowners and the design community, this space brings alive our philosophy of ‘complete soft home styling’ through thoughtfully curated zones. We remain committed to responsible practices, integrating Bamboo and cotton and sustainable processes into our product development,” added Mahajan.
As part of maspar’s ‘Green Thread’ initiative, the outlet incorporates energy-efficient lighting and follows a zero-plastic packaging policy. The opening comes after maspar’s recent recognition at the IHE Excellence Awards and HGH, where it won Soft Furnishing of the Year and Best Innovative Product of the Year.