Lenzing expands Refibra technology to Lenzing Ecovero
Lenzing provides new solution to combat global textile waste by expanding the eco-efficient Refibra technology to Lenzing Ecovero branded viscose fibres.
Lenzing Group, a world-leading producer of wood-based specialty fibres, has launched Lenzing Ecovero with Refibra technology at this year’s Intertextile Shanghai Apparel Textile Fair and Trade Show. Building on the success of Tencel Lyocell fibres with Refibra technology, the expansion of the Refibra technology to Lenzing Ecovero will help Lenzing increase the overall post-consumer content in its products. The expansion further highlights Lenzing’s ongoing stride towards the transition to a circular economy in textile and fashion with its innovative, future-proof solutions.
“As climate change compels eco-conscious living, Lenzing collaborates with the industry to forge a future defined by collective engagement and systematic change, steering us toward a circular economy,” saidFlorian Heubrandner, Executive Vice President Global Textiles Business at Lenzing. “Lenzing Ecovero with Refibra technology is well-positioned to meet the surging demand for diverse circular design innovations. This new offering empowers like-minded fabric mills, garment manufacturers and consumer brands to embark on this transformative journey alongside Lenzing – breathing new life into post-consumer textile waste while anchoring circularity at the core of the textile value chain.”
Scaling circular responsible viscose fibre production for global textile market
Through Lenzing’s successful development and scaled production, Lenzing Ecovero with Refibra technology is now available to customers worldwide. Maintaining the eco-responsible benefits of the original Lenzing Ecovero, the new viscose fibre with Refibra technology comprises up to 20 per cent of post-consumer textile waste, which is sourced from cellulose-rich materials or polyester-cotton blends. The waste is collected and sorted in collaboration with key industry and innovation leaders who champion post-consumer textile recycling programs.
Unleashing unlimited product possibilities with circular solutions
Driven by its “Better Growth” strategy, Lenzing consistently embraces circularity in textiles and empowers itself and its value chain partners to drive systemic change for a greener future. Lenzing Ecovero with Refibra technology plays a crucial role in this vision, filling the gaps for mills, manufacturers, and brands that seek to meet evolving industry requirements and consumer preferences globally.
This new fibre is identifiable at every stage of the supply chain, from fabric to final product, ensuring traceability and transparency. This empowers brands and retailers to offer genuine products while enabling consumers to make informed purchases.