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Raymond to reposition four major brands

Apr 11, 2017
Raymond to reposition four major brands

Textile and apparel maker Raymond is repositioning its menswear brands even as it enhances product portfolios. Apart from ceremonial and ethnic wear, a range of accessories and footwear offerings will be added across the four brands—Raymond brand of ready-to-wear apparels, Park Avenue, ColorPlus and Parx—over a period of time.

While, Raymond and Park Avenue [catering to the luxury and premium segments respectively] will see significant enhancement in ceremonial and casual wear, ColorPlus and Parx [in the premium and mid-level segments] will witness calibrated extensions of formal products.

According to Gaurav Mahajan, President, Apparel Business, Raymond, ethnic wear will be a big addition under the Raymond brand, while other brands will have extended offerings to be made into “full wardrobe” ones (having all possible product ranges).