PepsiCo is collaborating with HUEMN, an India label, to launch a fashion collection at the Lotus Make-up India Fashion Week (LMIFW) SS’20 organised by the Fashion Design Council of India (FDCI). All denim fabric used in the collection is made using recycled plastic, in line with the company’s ‘Winning with Purpose’ vision, which aims not to turn plastics into waste.
The athleisure collection, created by designer duo Pranav Misra and Shyma Shetty, is an extension of part of Pepsi’s 2019 ‘Har Ghoont Mein Swag’ campaign and will be unveiled at the Pepsi x HUEMN runway show at the event.
HUEMN co-founder Shetty said the collection is an amalgamation of the ethos of both brands and an effort to bring both our audiences together, with an inclusive and fresh product line driven by both – popular culture and cutting-edge fashion.