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Indian female innerwear market to double by 2025

May 24, 2021
Indian female innerwear market to double by 2025

The Indian female innerwear market will double by 2025, owing to rising income levels and greater awareness about brands selling lingerie, shapewear, swimwear, and loungewear, according to a RedSeer report. As per the report, this is the fastest growing category in apparel. The online market is expected to become 6 times as compared to today. It will be worth around $1 billion. According to Anil Kumar, Co-founder and Chief Executive, RedSeer, consumer behaviour has shifted to more comfortable and casual loungewear. Due to the pandemic, people are mostly staying indoors, so they are exploring better quality innerwear through online platforms. He also added that this behaviour is here to stay. The purchase sentiment has increased by 5-10%.

According to RedSeer, branded mid-premium lingerie, ancillaries, and athleisure will witness the highest growth and will cross $ 2.5 billion. It has been observed that innerwear has now shifted to the ‘casuals at home’ or ‘at-home smart clothing’ category. The demand for activewear and athleisure is increasing as people are becoming more fitness conscious. International brands like Nike, Puma, and Reebok are promoting this fitness culture and their clothes are alternatively used as casual wear these days.

As per the report, the demand for such clothing is more in smaller cities than in metropolises. It is expected to grow 1.5 times in smaller cities. The major growth factors here are brand awareness and digital penetration. Also, as people are getting influenced by social media and opting for online shopping as an alternate means to buy clothes, this industry is expected to see significant growth.

Source – Business Standard

Image Source: Wikipedia

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