Indian female innerwear market to double by 2025

Indian female innerwear market to double by 2025

As per a RedSeer report, the Indian female innerwear market will double by 2025, owing to rising income levels and greater awareness about brands selling lingerie, shapewear, swimwear, and loungewear.

The Indian female
innerwear market will double by 2025, owing to rising income levels and greater
awareness about brands selling lingerie, shapewear, swimwear, and loungewear,
according to a RedSeer report. As per the report, this is the fastest growing
category in apparel. The online market is expected to become 6 times as
compared to today. It will be worth around $1 billion. According to Anil Kumar,
Co-founder and Chief Executive, RedSeer, consumer behaviour has shifted to more
comfortable and casual loungewear. Due to the pandemic, people are mostly
staying indoors, so they are exploring better quality innerwear through online
platforms. He also added that this behaviour is here to stay. The purchase
sentiment has increased by 5-10%.

According to
RedSeer, branded mid-premium lingerie, ancillaries, and athleisure will witness
the highest growth and will cross $ 2.5 billion. It has been observed that innerwear has now shifted to the ‘casuals at
home’ or ‘at-home smart clothing’ category. The demand for activewear and
athleisure is increasing as people are becoming more fitness conscious.
International brands like Nike, Puma, and Reebok are promoting this fitness
culture and their clothes are alternatively used as casual wear these days.

As per the
report, the demand for such clothing is more in smaller cities than in
metropolises. It is expected to grow 1.5 times in smaller cities. The major
growth factors here are brand awareness and digital penetration. Also, as
people are getting influenced by social media and opting for online shopping as
an alternate means to buy clothes, this industry is expected to see significant
growth.

Source – Business Standard

Image Source: Wikipedia

Also Read:

https://indiantextilejournal.com/interviews/underjeans-by-spykar-to-energise-men-s-underwear-category

https://indiantextilejournal.com/weave-knit/warp-knitted-power-jersey-for-innerwear

 

CATEGORIES
TAGS
Share This

COMMENTS

Wordpress (3)
  • comment-avatar

    You created some decent points there. I looked online for the issue and found most people may go as well as using your internet site.

  • comment-avatar

    … [Trackback]

    […] Here you will find 42547 additional Info to that Topic: indiantextilejournal.com/indian-female-innerwear-market-to-double-by-2025/ […]

  • comment-avatar
    Lindawrale 3 days

    CBD exceeded my expectations in every way thanks. I’ve struggled with insomnia in the interest years, and after trying CBD like https://www.cornbreadhemp.com/pages/store-locator for the from the word go mores, I finally trained a complete night of restful sleep. It was like a arrange had been lifted off the mark my shoulders. The calming effects were gentle yet scholarly, allowing me to meaning off obviously without feeling woozy the next morning. I also noticed a reduction in my daytime apprehension, which was an unexpected but welcome bonus. The taste was a minute lusty, but nothing intolerable. Overall, CBD has been a game-changer inasmuch as my nap and uneasiness issues, and I’m thankful to have discovered its benefits.

  • Disqus ( )