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GHCL launches “REKOOP 2.0”

Sep 20, 2019
GHCL launches “REKOOP 2.0”

During the New York Home Fashions Market Week, Fall 2019, GHCL launched REKOOP 2.0, an evolved and expanded expression, which comprises of a total of 12 innovative collections. Furthering GHCL’s passion for creating sustainable bedding solutions, REKOOP 2.0, is a truly circular solution which can ensure that used sheets are recollected and depolymerised into fibre again. The polyester fibre can be used as a raw material for re-manufacture and the cotton can be used as a biofuel.

The REKOOP 2.0 collection revolves around exciting blends of recycled polyester with other sustainable fibres such as TENCEL™ from Lenzing AG, modal, bamboo, cupro, linen and BCI cotton. Meaningful performance attributes are incorporated into some of the collections. Overall, the collections have a truly broad appeal in terms of weaves, textures, prints and finishes and are spread across the price pyramid.

GHCL has also ensured that its participation in this Fall Market is climate neutral. It partnered with South Pole, a leading sustainability consultancy headquartered in Zurich, to calculate the GHG footprint of participation based on flights to and from New York, hotel stays and transportation within the city. The incurred emissions have been offset by a factor of 2.5, committing to the two-degree Celsius global warming path outlined in the Copenhagen Accord, totalling to 256 tonnes of CO2 emissions. The offsetting has been done by investing in the Kornburi Wastewater Treatment Project in North Thailand.

Green Circle Fashion, a thought leadership platform on sustainability transformation is being launched by GHCL during this Market. This platform aims at creating a community of business leaders, experts, practitioners and students together to collaborate, innovate and build a knowledge base around sustainability.