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Bed Bath & Beyond acquires

Nov 28, 2016
Bed Bath & Beyond acquires

Bed Bath & Beyond, one of the leading home textile retailers in the United States, has acquired ( for approximately $190 million, an online retailer of personalised products. 

An official from Bed Bath & Beyond, said that the acquisition of expands the company’s existing assortment in the growing product personalisation category and brings a complementary portfolio of differentiated products.’s vertically-integrated e-commerce platform includes an automated personalisation process and rapid orderfulfilment, resulting in a differentiated customer experience. The online retailer offers an extensive assortment of products that can be customised through a variety of different personalisation processes including sublimation, embroidery, digital printing, engraving and sandblasting.