Kornit unveils digital solution for decorative designs on polyester apparel

Kornit unveils digital solution for decorative designs on polyester apparel

Kornit’s Atlas MAX Poly capitalises on the demand for fashionable, unique sportswear and apparel


Kornit Digital has introduced Kornit Atlas MAX Poly system, a Direct-To-Garment (DTG) solution delivering digital decoration for vibrant, colorful design on polyester and poly-blended apparel.

This solution is suitable for fashionable, unique sportswear and apparel. “Kornit Atlas MAX Poly is a game-changer,” said Omer Kulka, CEO, Kornit Digital. “As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, currently the fastest-growing textile vertical. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven MAX technology – setting superior quality standards for on-demand production previously not possible.”

The new launch incorporates high-quality premium decoration, process automation, and smart autonomous quality control. With Kornit’s XDi decorative applications, Atlas MAX Poly enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.

The solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the throughput for on-demand polyester decoration, reducing total cost of ownership to drive profitability. Customers gain advantage via Pantone color-matching and a wide color gamut including neon colors for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility.

Beyond superior quality, graphics, color, and application variety, Kornit Atlas MAX Poly offers efficient, reliable, profitable end-to-end polyester production via.

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