Jeanologia shapes the future of denim at Kingpins with Mediterranean Soul

Inspired by the power and beauty of the Mediterranean Sea and the vibrant spirit of Valencia—Jeanologia’s hometown—the collection pays tribute to resilience, creativity, and nature.

Jeanologia, the global leader in sustainable textile technologies, unveiled its latest collection, “Mediterranean Soul,” at Kingpins Amsterdam, redefining authentic denim through innovation, efficiency, and minimal environmental impact.

Inspired by the power and beauty of the Mediterranean Sea and the vibrant spirit of Valencia—Jeanologia’s hometown—the collection pays tribute to resilience, creativity, and nature. Following the devastating floods that struck Valencia in October 2024, Mediterranean Soul serves as a symbolic reflection of renewal and the enduring connection between people, planet, and design.

“Mediterranean Soul is a story of resilience and creativity brought to life through denim,” said Carme Santacruz, Creative Director at Jeanologia. “It connects our roots with our global mission to detoxify and dehydrate the fashion industry—proving that creativity and sustainability can coexist without compromise.”

Technology inspired by nature

Bringing the Mediterranean landscape to life in denim, Jeanologia combines its two breakthrough technologies — Laser and G2 Ozone Indra — to deliver authentic, environmentally conscious finishes.

• Laser technology allows designers to recreate natural textures and vintage effects with precision and consistency, transforming denim production by eliminating manual handling and digitalizing the entire design process.
• G2 Ozone Indra, using Jeanologia’s ATMOS process, replaces traditional washing methods with air and controlled humidity, achieving authentic washes — from deep indigos to light tones — without using water, chemicals, or pumice stones.

Together, Laser + G2 Ozone enable unparalleled creative freedom, producing vibrant contrasts, depth, and naturalness while significantly reducing environmental impact and operational costs.

‘Digital to Real’: Accelerating the future of denim

At Kingpins, Jeanologia also showcases ‘Digital to Real’, an immersive experience demonstrating how digitalization transforms the design-to-production process. With eDesigner, brands can develop denim finishes virtually, reducing up to 80% of physical samples, cutting emissions, and seamlessly linking creativity with production efficiency.

‘Made in España’: A celebration of innovation and craftsmanship

Jeanologia also participates in ‘Made in España’, a special Kingpins showcase celebrating the creativity and craftsmanship of the Spanish textile industry. Collaborating with Recover, Textil Santanderina, and Pinter, Jeanologia presents circular and responsible denim solutions, merging art, sustainability, and innovation to inspire the next generation of conscious design.

With Mediterranean Soul, Jeanologia continues to set global benchmarks for sustainable fashion—where technology meets creativity, and style meets purpose.