Jakob Muller’s new website focuses on customer needs
The new Jakob Muller website is a clear statement of customer focus. The company offers a fresh and innovative web experience which sets out its priorities with total clarity.
Frick (Switzerland), May 19, 2021
In the textile industry, it might well be a unique idea. One of the worldâ€™s leading textile machinery suppliers has just launched its new website â€“ in which the companyâ€™s renowned technology is firmly relegated to a back seat. Instead, Jakob MÃ¼ller Group is offering a fresh and innovative web experience which sets out its priorities with total clarity.
Of course, Jakob MÃ¼ller is known worldwide as a manufacturer of systems and solutions for narrow fabric production. Its research, development and production of top technology has evolved continuously since its foundation in 1887. Innovation has always been at the core of this success story, based on recognition of customer needs and demands. And that customer focus now takes centre stage in the completely reconceived website.
The concept aims to take visitors to www.mueller-frick.com instantly into a familiar world, with a feeling of â€˜coming homeâ€™ and comfortable sensations of happy childhood memories. Itâ€™s designed to offer a welcome to memorable moments, enfolding the visitor in a pure-life experience which creates a lasting impression.
This welcome to Jakob MÃ¼ller Group might be a surprise. But it signals the groupâ€™s wish to become part of the customerâ€™s whole world, showing how it already empowers countless products used, without a second thought, in everyday life. The design concept uses discreet visual hints to point up awareness of some of these items we often take for granted.
Fashion, home textiles, automotive, medical and industry â€“ all these are fields in which Jakob MÃ¼ller helps to shape the future. And these sectors are used as anchors for website orientation, with red frames guiding the visitor through the wide application ranges. At a single click, users can find the best way to manufacture a specific product. Professionals in the narrow fabrics and ribbon industry can access detailed information on every aspect of their work. The range spans yarn warping to the finished product, crochet knitting to woven labels, and individual machines to complete system solutions.
Explore the right partnership
Jakob MÃ¼ller Group is keen to show what its products and ideas can mean for everyone. Values such as quality, safety, customized and innovative solutions are at the core. As a service-oriented partner, the group is committed to ensuring that these aspects match the highest expectations. â€œFinally, the website should provide the answer if our technology fits the customers world,â€ said Robert Reimann, CEO at Jakob MÃ¼ller Group.
Underpinning the whole story are solid principles of trust, experience, the famed Swiss precision and social and environmental responsibility. Together they make Jakob MÃ¼ller the ideal partner, sure to prove its long-term worth and make a significant contribution to customersâ€™ market success. â€œWe would like to invite individuals to explore our website and find out why Jakob MÃ¼ller could be the ideal partner for them,â€ said Reimann.