Green Story appoints industry expert Tricia Carey as strategic advisor
With an extensive career spanning over 25 years in the textile and apparel sector, Carey has consistently led ground-breaking initiatives in sustainable innovation, circular economy strategies, and global industry partnerships.
Green Story, a sustainability platform empowering fashion brands and manufacturers with data-driven impact measurement and transparency, welcomes Tricia Carey as a Strategic Advisor. With a mission to help fashion businesses quantify and communicate their product and supply chain sustainability efforts, Green Story continues to expand its expertise by partnering with industry leaders who drive meaningful change.
With an extensive career spanning over 25 years in the textile and apparel sector, Carey has consistently led ground-breaking initiatives in sustainable innovation, circular economy strategies, and global industry partnerships. Her ability to align business growth with environmental responsibility has made her a driving force in reshaping the fashion supply chain.
Tricia has been a catalyst for sustainable transformation throughout her career, winning acclaim for her innovative approach to global partnerships and thought leadership on fashion sustainability. At Lenzing Fibers, she played an essential role in introducing and expanding the TENCEL brand across North America, helping establish it as a benchmark for responsible fibre innovation. Her ability to build strong collaborations with mills, retailers, and brands fostered long-term industry-wide adoption of sustainable materials. She also spearheaded Carved in Blue, a globally recognised platform that has driven dialogue and thought leadership on sustainability topics.
Most recently, at Renewcell, Tricia was instrumental in promoting Circulose, a breakthrough recycled material that has helped redefine circularity in fashion. Her work highlighted the critical need for collaboration between material innovators, brands, and policymakers to drive systemic change.
Akhil Sivanandan, CEO of Green Story, shared his enthusiasm for Tricia’s appointment, “We are thrilled to welcome Tricia Carey to Green Story. She has been at the forefront of sustainable transformation in fashion, and her insights and leadership will be invaluable as we continue empowering brands and manufacturers with credible impact data. Her personal commitment to sustainability and approach to growth via collaboration speaks to the heart of Green Story’s approach to impact and growth. Her expertise will strengthen our goal of making sustainability measurable, transparent, and actionable.”
Carey expressed her excitement about this new role, saying, “Green Story is redefining how the fashion supply chain engages with sustainability. With growing demand for accountability and data-driven impact measurement, Green Story is providing the tools to help businesses take meaningful action. I appreciate their partnership focused approach, fostering collaboration and innovation in this space. I look forward to working with Akhil and the Green Story team to accelerate industry progress and make sustainability a fundamental business driver.”
With Carey’s guidance, Green Story will further its mission to enable fashion businesses to measure, communicate, and enhance their sustainability impact, helping the industry transition to a more responsible and transparent future.
About Green Story
Green Story is a Product Environmental Footprint intelligence platform dedicated to helping companies measure, communicate, and improve their environmental impact through data-driven insights and transparency. With a focus on lifecycle assessments, carbon footprinting, and digital sustainability tools, Green Story empowers brands to achieve their net-zero ambitions through science-backed solutions. As an official verifier for the Higg FEM, Green Story ensures the highest standards of environmental assessment and verification.
