Located in Fort Collins, Colorado, FiberLok Technologies, a leader in dimensional graphic solutions for sports apparel, workwear, schoolwear, law enforcement, promotional products, and industrial applications, has announced the official launch of its new graphic technology ColorCrest – a product that replicates fine detail with a low profile flock aesthetic.
Brand logos are a point of recognition for customers and a foundational aspect of branding. Research shows the psychology of colour can build a brand’s aesthetic while bringing the brand closer to their target audience showcasing strength and trust. Fiberlok is in the business of creating transcendent textures, exacting colours, and incredible detail through their patented dimensional graphic products. ColorCrest is the newest of these and is lightweight, flexible and applies in 20 seconds or less. There are twelve stock flock colours to choose from.
FiberLok was created with an idea to manufacture a category of dimensional graphics products featuring qualities beyond what is possible with embroidery or ink-printed products. Fiberlok specialises in heat transfers, patches, and stickers and is a global resource for exclusive up-market, high-volume textured brand graphics for application to a wide range of surfaces.
“Our company has its origins in flocked graphics, so it made sense to expand our offering and bring another flock option to the market,†said AJ Steger, president, Fiberlok Technologies. “It has many of the same benefits that our Lextra product offers, while bringing finer detail to single-colour graphics.â€Â
ColorCrest will give brands the ability to use a single-colour graphic without the itchiness of stitches. ColorCrest is a low to high volume solution that compliments uniform programmes small and large. The logos are flexible and conform to the body. Prior to this point flock logos were not able to achieve the fine detail coupled with durability. ColorCrest solves this problem. It is also able to adhere to a wide array of materials including canvas, cotton, denim, fleece, polyester, and more.
“We think this product will do well in the school uniform market where Lextra has become a standard in the industry because it is soft and offers tremendous benefits over embroidery for both the uniform manufacturer and the student,†said Steger.
Other FiberLok proprietary products include the Lextra flock textured brand graphics, TackleKnit digital subdye knit appliques, LumoTex reflective textile graphics, and ChromaFlex metallised, die-molded graphics. Clients include Aramark, MLB, Pendleton, Sears Manufacturing, and UPS. FiberLok is single-handedly inventing and pioneering the development of an entirely new category of non-embroidered dimensional graphics.
“Because ColorCrest captures detail so well and is lightweight we also see it being popular in smaller apparel branding that might go on the hem, pocket, hip, sleeve, or locker patch/neck area,†said Steger.