D2C platform accelerating fashion E-commerce business

D2C platform accelerating fashion E-commerce business

The direct-to-consumer (D2C) business platform has turned out to be a boon to all because of the reduced prices in every manner. At present, India is facing a major hike in direct to customer market, says Shivam Soni.

The past 2 years have been a total mess for businesses due to the frequent running lockdowns. These lockdowns have not just made people strict about going out, but also brought them to a situation where they are preferring shopping online more than going to the offline stores. Considering the safety purpose, contactless purchasing is becoming more preferable over the traditional buying methods. 

Nowadays, even the most indispensable products like home cleaners and groceries too are being bought online as per the practices of “no stepping out” enforced. This has given a boom to fashion e-commerce brands the most because shopping and fashion were unstoppable even during adverse conditions. 

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