Launched in October of last year, the Cotton LEADS?programme continues to resonate with global textile businesses as a supply chain programme committed to responsibly-produced cotton. The programme emphasises national capabilities of the cotton industries in Australia and the United States, along with their commitment to continual improvement, research and best practices. Combined, cotton production in these countries accounts for approximately 17 per cent of global cotton production. The Cotton LEADS?programme continues to gain interest among textile businesses committed to responsible sourcing, including the iconic American brand Brooks Brothers.
"The founding members of Cotton LEADS?programme; including Cotton Australia, the National Cotton Council, Cotton Council International and Cotton Incorporated are gratified that so many businesses around the world recognise the ongoing environmental gains made by cotton growers in Australia and the United States," said Mark Messura, SVP Global Supply Chain Marketing at Cotton Incorporated.
Currently, more than 100 retailers, brands and manufacturers have joined the Cotton LEADS?programme as partners. The partners recognise the principles of the Cotton LEADS?programme and encourage its efforts toward responsible cotton production and continual improvement.