Nokia announced the launch of a cluster development programme, which will digitally empower the weaver community and connect them to technology and the marketplace in the villages of Tamil Nadu. The programme titled “KanchiLoom†and to be implemented in partnership with Delhi-based non-profit Digital Empowerment Foundation (DEF) will provide training and easy access to internet and wireless connectivity to 5,000 community members, including 500 weavers of three villages in Kanchipuram.
The project will enable weavers to embrace new technologies, designs, and scale-up traditional weaving methods by employing Information Communication Technology (ICT) tools and digital connectivity for marketing and sales.
“We strongly believe that digital inclusion is an important pillar for socio-economic growth. Our collaboration and support for social development programs focus on the use of technology to enable equal access to opportunities in education and training for all sections of society,†Amit Marwah, head of Customer Marketing and Communications for Nokia India, said.
The KanchiLoom project is one such endeavour to assist the weavers and entrepreneurs in the cluster to hone their skills and to use digital knowledge and connectivity to realise their full potential.