China is now the second largest jeans market in the world, valued at $12 billion in 2015, while consumers’ affinity for denim jumped from 39 per cent to 63 per cent from 2003 to 2016, according to the Cotton Council International (CCI) and Cotton Incorporated’s 2016 Global Lifestyle Monitor Survey. This favourable market has attracted an increasing number of industry-leading denim suppliers to partake in the Beyond Denim hall at Intertextile Shanghai Apparel Fabrics – Autumn Edition 2016. From October 11-13, over 170 domestic and overseas exhibitors will showcase their newest denim collections in this hall alongside the debut INVISTA Pavilion in hall 7.2 of the National Exhibition and Convention Center (Shanghai).
Featuring five co-exhibitors, the new LYCRA MOVES DENIM Pavilion by INVISTA will offer an interactive demonstration of INVISTA denim technologies.