Park Avenues Auto-Fit Collar is a step ahead

This Summer, men´s lifestyle brand Park Avenue provided the most innovative styling solutions for young aspiring Indians seen in recent times! Park Avenue´s Auto-Fit Collar (A collar that adjusts to your neck) shirt helps one stay a step ahead. The Auto-Fit Collar Shirt has a free-floating stretchable collar button always offers a perfect snug fit and automatically expands to fit individual neck sizes. Park Avenue´s Spring Summer Collections includes: Auto Fit Shirt, Zero Gravity Series- Hybrid Sensor Jacket, Summer Jackets, Absolute Linen Jackets, Luxus Half Canvas Suits, PADC Express wardrobe, Platinum- Light weight Suits, Wrinkle Free Shirts & Trousers, exclusive Evening range, PARK AVENUE WOMEN´S-Formal, Dress Casuals and Summer Dresses.

Bhaskar Kelkar, Brand Head, Park Avenue says, ´Product innovation plays a key role at Park Avenue. The Auto Fit Collar shirt addresses the discomfort that men often feel with their collar buttoned shirts especially in ready-to-wear shirts. Men compromise buying one size bigger shirt so that the collar fits them but now they don´t need to! Park Avenue Auto-Fit collar shirt is the product that solves these problems and provides comfort even with the collar is buttoned up.´

Unlike the traditional constructed collar band, in Auto-Fit, the button is not fixed to a particular position. The button is mounted on an inconspicuous tab which is held on to the band with the aid of elastic. As one fastens the collar button, the elastic provided the stretch and accommodated as per neck size, thus one is able to accommodate a higher neck size also without having to bear uncomfortable tightness in the collar especially on those business occasions that calls for wearing tie.

Another iconic product from Park Avenue this season is the Hybrid Sensor jacket! Hybrid jackets are breezy, light, easy-to-move and wrinkle-free. This unlined ultra light weight summer jacket is wrinkle resistant, odour repellant, quick drying and is stretchable. These Self packing jackets with options in knits and wovens add to the portfolio of this collection. All jackets are travel friendly and are showcased in new packaging and product concepts.

Express Wardrobe from Dress Casuals offers the freedom to study the Classics and write your own rules! It offers 13 options of shirts in classic Blue and white palette including the engineered paneled shirt. There are seven options of knits; eight options of trousers; two options of shorts; and two options of jackets. Any piece from this set can be combined with another for that classic look!

For further information
Bratin Roy, Manager- Corporate Communications
Raymond Limited,
Tel: 9619180146
Email: Bratin.roy@raymond.in