Women’s ethnic-wear brand Biba Apparels plans to tap the franchise route to expand into small cities and towns. A majority of these would be for its mass to premium brand – Rangriti – aimed at the young audience.
According to Siddharth Bindra, Managing Director, Biba, the company is looking to add 100 outlets this year, of which 60 will be under Rangriti. It currently has 275 stores across the country with under the Rangriti brand and a majority are Biba outlets.
Nearly 90 per cent of the Biba stores are company-owned. It is open to converting some of its existing exclusive stores to franchise outlets depending upon the location and feasibility.
According to Siddharth Bindra, Managing Director, Biba, the company is looking to add 100 outlets this year, of which 60 will be under Rangriti. It currently has 275 stores across the country with under the Rangriti brand and a majority are Biba outlets.
Nearly 90 per cent of the Biba stores are company-owned. It is open to converting some of its existing exclusive stores to franchise outlets depending upon the location and feasibility.