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Indian Textile Journal
Home » Green pledge set out by Asos and Primark
Industry Update

Green pledge set out by Asos and Primark

By September 21, 20212 Mins Read
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Asos and Primark have announced new
sustainability commitments at affordable prices. Asos wants to achieve a
net-zero impact while Primark’s clothes will be made using sustainable
material.

The retailer
wants to halve carbon emissions across its operations. But critics feel that
they won’t be able to achieve these goals as the fast-fashion supply chains
often lack transparency. Asos has also set out new environmental and social
targets including-

?       
Reducing
carbon emissions which are generated by the production of clothes.

?       
Keeping the
customers informed about the supply chain

?       
To ensure
that all brand products are made from sustainable materials by 2030.

?       
The new
workforce will be more diverse and will include 50% female leadership.

According to
Nick Beighton, chief executive, Asos, the team needs to work with its partners
so that no additional costs are incurred. He also added that he is expecting
more customers to shop with Asos. According to a statement passed by Primark,
the company wants to produce more durable clothes so that they can be recycled
and can last longer without increasing the prices. It also said that it wants
to pursue a living wage for workers in its supply chain. Currently, there are
397 stores, 14 countries, and 70,000 employees.

As per Paul
Marchant, Chief Executive, Primark, sustainability shouldn’t be priced at a premium
which is affordable by only a minority of people. 

Source – BBC News

Image Source: Wikipedia

Also Read:

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https://indiantextilejournal.com/latest-textile-industry-news/flipkart-partners-with-urbanic-to-bring-fashion-choices

 

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