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Flipkart partners with Urbanic to bring fashion choices

Sep 15, 2021
Flipkart partners with Urbanic to bring fashion choices


Flipkart has recently announced its partnership with Urbanic which is a London-based Gen Z fashion brand. This collaboration will bring a wide range of fashion choices to young consumers. 

It is expected that a stylish collection of around 1,000 unique styles will be made available to a growing customer base from metro cities to tier 2 and 3 regions. This partnership is going to help Urbanic to democratise fashion because now it will be able to reach out to a wider audience in smaller towns and cities as well. Since Flipkart wants to expand its fashion portfolio, so this partnership will align with this objective too. Consumers will now get a chance to pick from a wide variety of styles across categories, loungewear, and including apparel. The Urbanic collection starts from Rs 299 and includes jeans, tops, lingerie, swimwear, and winter wear.

According to Nishit Garg, Vice President, Flipkart Fashion, Fashion plays an important role in on-boarding new consumers during the festive season for Flipkart. He also said that this launch is going to help the company grow its Gen Z customer base. He also said that the company is continuously working towards playing a role in equalising fashion trends and bridging the gap between customers in metros and Tier 2+ regions.

According to Rahul Dayama, Head of Marketing, Urbanic, India, this is a great opportunity to collaborate with Flipkart and bring Urbanic’s chic collection into the world of shopping. James Wellwood, Partner at Urbanic, London, feels that individuals should have equal access to fashionable and trendy outfits which will be provided by Urbanic at an affordable range.

Source – Press release of "Flipkart"

Image Source: Press release of "Flipkart" 

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