Stockholm
The prestigious
Encouragement for Action award in the category for Fashion Innovation has been
given to Coloreel for creative and sustainable embroideries.
The Fashion Innovation category is awarded
every year to a company that has the ability to look a little further into the
future and has been able to contribute to a more sustainable fashion industry
by bringing in some innovation. The winner this year has created a process that
colours every single thread without water using advanced technology. This leads
to no water pollution and no residual waste. In general, it is believed that
the colouring of thread and fabrics require very large resources of water which
is later dumped into lakes along with other residual waste. By this is not true
with the technology that the winner has come up with.
The winner has created a possibility for a
positive and sustainable change in the future fashion industry using digital
technology. The winner is based in Sweden and has shown the world that Sweden
is a country with a strong innovation force. According to Torbjörn Bäck, CEO, Coloreel Group, Coloreel has been awarded the
prestigious Encouragement for Action Fashion Innovation Award. This shows the
ground-breaking technology for creative, modern and sustainable embroideries
make an impact. He expressed his gratitude for receiving the award and for
getting motivated by the jury.
Source
– Press release
Also Read:
https://indiantextilejournal.com/techinical-textiles/-coloreel-s-thread-colouring-unit