Royal Enfield, the global leader in the mid-size motorcycle segment, announced the launch of its first ever apparel and riding gear range, exclusively for women in India. Available online at store.royalenfield.com and at the select stores in Delhi, Bengaluru, Ahmedabad and Kolkata, this concise first collection is anchored by a clutch of riding jackets, trousers, gloves and helmets with a complement of t-shirts, shirts and jeans. The value for money apparel range priced from Rs 700 to Rs 14,000, has been crafted keeping in mind the riding habits of our female customer and the varied weather conditions across the country.
Guided by the spirit of being a pure motorcycling brand, it is only natural for Royal Enfield to create a collection of clothing especially for the women riding community. Taking inspiration from the ‘motorcycling way of life’, the clothing range has been designed to be aspirational yet accessible and support women in their pursuits of exploration.
Speaking about the newly launched lifestyle apparel range for women, Puneet Sood, Head – Apparel Business, Royal Enfield, said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stand for Safety, Comfort and Style, something that we have incorporated in this range as well. We are happy to launch our range of women’s riding gear and apparel and aim at enhancing the motorcycling experience for women riders’â€Â
To celebrate the launch, Royal Enfield apparel bought the powerful stories through a digital campaign, of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place. The digital campaign #DeedsNotWords kicked off on June 16.
This concise first collection is anchored by a clutch of riding jackets & trousers with a complement of t-shirts, shirts and jeans. The riding jackets were crafted keeping in mind the riding habits of our consumers and the weather. There’s a summer mesh suit and a three-layer all-weather riding suit (both available as separates). The highlight though is a coated cotton jacket with leather details. In addition, there are a few classic leather jackets with facilities for armours to be inserted and enhance the motorcycling experience. An assortment of leather gloves complete the offering.
In essence, this collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place.
The range includes:
- Cotton Riding Jackets priced at Rs 5,800
- Summer Mesh riding jacket priced at Rs 7,000
- Riding three layer; all weather riding jacket priced at Rs 14,000
- Summer Mesh riding trouser priced at Rs 6,500
- All weather riding trouser at Rs 9,500
- Summer riding gloves at Rs 2,500
- Leather riding gloves at Rs 3,300
- Full face helmets at Rs 3,700
- Open face helmets at Rs 2,700
- Lifestyle leather jackets at Rs 9900 to Rs 10,900
- T-shirts priced at Rs 700 Rs 1,100
- Shirts priced at Rs 2,300 Rs 2,500
- Shorts priced at Rs 1,500 Rs 1,600
- Bottoms (Jeans/trousers) priced at Rs 2,400 to Rs 2,600
Started in 2014, Royal Enfield Apparel division was conceived with a single aim – to create an ecosystem around pure motorcycling and enhance the motorcycling experience. Safety is the prime consideration for Apparel, with three important parameters – protection, comfort and style. It strengthens the Pure Motorcycling way of life and allows emerging aspirants and existing loyalists to express themselves with the brand in numerous new ways. Relevance and being accessible for the end user are the other key attributes that Royal Enfield considers.