Spearheading Sustainable Fashion makes it to HBR

Birla
Cellulose’s case study on Spearheading Sustainable Fashion was published by
Ivey Publishing and then made its way to the Harvard Business Review case
collection.

Birla
Cellulose, part of the premium global conglomerate Aditya Birla Group and one
of the world’s largest man-made cellulosic fibre producers, has featured in the
Harvard Case Study List through its case study ‘Birla Cellulose: Spearheading
Sustainable Fashion’. Published by the prestigious Ivey Publishing, a leader in
providing business case studies with a global perspective, the case is authored
by Prof. Utkarsh Majumdar (visiting faculty at IIM Udaipur and a member of the
Board of Governors at IIM Raipur) and Namrata Rana, Director of Futurescape.
The case study is available on Harvard Business Review and Harvard Business
School Publishing case collections.

Speaking
on this recognition, Dilip Gaur,
Business Director, Birla Cellulose Aditya Birla Group and Managing Director,
Grasim Industries said, “Sustainability is at the core of our business
strategy. We are happy that our journey towards leadership in sustainability
has been globally recognised with the publication of this case study. The case
talks about how Birla Cellulose took the sustainability challenges head-on and
transformed sustainability into a winning business strategy.”

Prof. Utkarsh Majmudar said, “The case touches upon
many aspects of crisis management, leadership, managing resources optimally,
and utilising sustainability as a competitive advantage.”

Namrata Rana commented, “The case looks at the
crisis faced and outlines how the company handled the situation, pointing to
lessons on participative leadership and decision-making, characterised by
introspection and self-criticism rather than finger-pointing.”

Mukul Agarwal, Chief Sustainability
Officer, Birla Cellulose, Aditya Birla Group informed, “It gives us great
motivation that our dedicated efforts towards improving sustainability are
documented in a case available on Harvard Business Review case collection as a
learning tool for strategy and leadership.”