Month: September 2020

Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.

The fabric uses a blend of Sorona, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

The fabric uses a blend of Sorona, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.