Wellbi supplies 1,150 T-shirts for Zerodha’s entire team.
Fabric-first apparel brand Wellbi has added Zerodha to its growing corporate client portfolio after supplying 1,150 T-shirts for the financial services company’s entire team.
The order strengthens Wellbi’s presence in the corporate apparel segment, where its client roster already includes Meta, Adobe, Cisco, Amazon and JW Marriott, among others.
Karthik Rangappa, Chief of Education at Zerodha, who was already a Wellbi customer before recommending the brand, said a good T-shirt should retain its colour and shape after washing while providing a comfortable fit. He added that Wellbi’s T-shirts are highly breathable and comfortable to wear.
Wellbi has positioned its corporate apparel business around the idea that company T-shirts should function as everyday clothing rather than merely branded merchandise. The Mysuru-based company has developed three proprietary bamboo-cotton blends focused on softness, breathability, moisture management and all-day comfort.
Founded in Mysuru in 2021 by Supreeth Kashyap, Wellbi began with an interest in rural development and work involving handlooms and rural artisans. The company subsequently shifted its focus towards improving fabrics and enhancing everyday apparel comfort.
Kashyap said the company measures product success by whether employees continue wearing corporate T-shirts beyond company events, including while working, travelling or during leisure time.
Wellbi has expanded its portfolio beyond T-shirts to include polos, performance wear, innerwear and women’s wear. Alongside its corporate business, the company sells directly to consumers through its website and marketplaces including Amazon and Myntra.
Across these channels, Wellbi has crossed Rs 10 million in monthly revenue, according to the company.
The Zerodha order further supports Wellbi’s strategy of building apparel designed for regular use while expanding its presence in the corporate clothing market.