Hiut Denim is cooperating with
Polygiene to get the added value of Polygiene Stays Fresh technologies making
jeans stay fresh, eliminating odour-causing bacteria that sooner or later will
be found in the jean, and odours coming from the surroundings, like a smelly
restaurant or cigarette smoke. All with the aim to encourage people to try and
go as long as they can without washing their jeans. And users can even join
their No Wash Club, where the entry bar is set at a minimum of 6 months – all
for the environment and for the perfect jean.
“We want to be as low impact as
possible, and producing a stretch jean comes with impact. To help reduce this
and improve the product, we have chosen to work with Polygiene. Their
technology helps the customer Wear More Wash Less. We have chosen to use their
BioStatic and OdorCrunch technologies to help improve the quality of the jean.
We’re looking at introducing this product onto other productsâ€Â, said Clare
Hieatt, Co-founder of Hiut Denim.
“This is a small up-and-coming brand
that has set a very challenging goal – to make the best jeans and make them
last as long as possible. We are happy to team up with them and see this as a
long-term partnership that surely will get attention in the industry. In terms
of sustainable use and life cycle analysis, we know that skipped washes will
reduce the environmental impact considerably. Plus, it is an excellent example
on how to change the way we view jeans and garments – from fast consumables to
durablesâ€Â, said Ulrika Björk, CEO Polygiene.