Trident Group enters UK Market with spring-summer collection

The brand offers a curated range of luxury bed and bath linens that blend craftsmanship with contemporary design.

Trident Group, a global leader in home textiles, has expanded its international footprint by entering the United Kingdom market with the launch of its Spring-Summer Collection. The collection is now available at Trident’s experiential showroom in Cheshire, England.

As part of its strategic growth in Europe, Trident Europe Limited has introduced Trident Threads—a premium, design-led brand tailored for the sustainability-conscious global consumer. The brand offers a curated range of luxury bed and bath linens that blend craftsmanship with contemporary design.

Backed by Trident’s legacy of quality, innovation, and sustainability, the brand aims to tap into the UK’s growing home textile market, projected to reach USD 6.68 billion by 2032. The collection features sustainable materials, eco-conscious processes, and products like Air Rich, Tri-fit, and Eco Twist for enhanced durability, comfort, and performance.

Speaking on the occasion, Andrew Kingsley, CEO – Home Textiles International Marketing UK & Europe, said, “Blending Indian manufacturing excellence with European design sensibilities, Trident Threads represents a bold shift from traditional supply to brand-led, innovation-first model. The new product – spanning yarn, bath and bed linen, and eco packing – prioritises performance, aesthetic value, and low–impact production aligned with circularity principles. This expansion leverages the evolving UK–India Free Trade Agreement, which enhances bilateral market access and underpins Trident’s commitment to ethical, efficient trade. We look forward to building a meaningful association that strengthens industry connections and sparks new possibilities.”

Trident’s UK debut reflects the brand’s commitment to sustainable innovation and its ambition to offer high-quality, mindful living solutions for the modern consumer.