TENCELâ„¢ Intimate showcased at Intimasia 2018
The Lenzing Group (Lenzing) has introduced TENCELâ„¢ Intimate to the India market at Intimasia 2018, the countryâ€™s largest fashion trade show dedicated to lingerie and intimate wear with the participation of over 70 local and international intimate apparel brands.
The Lenzing Group (Lenzing) has introduced TENCELâ„¢ Intimate to the India market at Intimasia 2018, the countryâ€™s largest fashion trade show dedicated to lingerie and intimate wear with the participation of over 70 local and international intimate apparel brands. Held at the Adlux International Convention and Exhibition Centre in Ernakulam, Kochi, Intimasia is committed to elevating the intimate wear business by promoting fashion, innovation and ideation. Bringing the intimate apparel industry together, the event aims to contemplate the way forward for the fastest growing sector of the textiles and apparel industry in India.
As the sponsor of the eventâ€™s Gala Night and fashion show, Lenzing showcased the TENCELâ„¢ brand essence of â€˜softnessâ€™ and â€˜feeling good with a natural touchâ€™ with TENCELâ„¢ Intimate to industry professionals.
Under the TENCELâ„¢ portfolio that was officially launched at PremiÃ¨re Vision Paris last month, TENCELâ„¢ Intimate is enabled by two versatile and highly compatible fibres, TENCELâ„¢ Modal and TENCELâ„¢ Lyocell, and is designed for distinctive everyday usage. Derived from renewable wood sources using Eco Soft technology, TENCELâ„¢ Intimate cellulosic fibres gently embrace with long-lasting softness, keeping wearers pleasantly cool and dry throughout the day and night. The fibres of botanic origin naturally manage the transportation of moisture, contributing to breathable fabrics that provide a less favorable environment for bacterial growth, and offering better hygienic qualities.
â€œIntimasia has provided a great opportunity for domestic brands to connect with the ever-growing demand in the India market and bring them to international standards, and we are excited to be part of it and elevate the sustainability topic with TENCELâ„¢ to show,â€ said Jayaraman S, Commercial Director of Asia Pacific & South Asia at Lenzing fibres. â€œInnerwear is the key segment for TENCELâ„¢ intimate. With its exquisitely gentle quality that creates a barely-there feel, TENCELâ„¢ Intimate cellulosic fibres is the ideal material for intimate wear.â€
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