Tag: women innerwear

Underneat celebrates first anniversary with special sale and creator-led campaigns

Divya S- April 2, 2026

Innerwear brand co-founded by Kusha Kapila celebrates milestone with offers. Underneat, India's fast-growing mass-premium innerwear brand founded by creator Kusha Kapila and fashion veteran Vimarsh ... Read More

Smaller cities drive lingerie sales in India

- June 14, 2021

As the demand for women’s innerwear increased due to lockdowns, the sales in this department went up by 4 to 5 times. This growth was ... Read More