Browsing: Welspun

COVID 19 pandemic has raised the awareness about safety and hygiene with companies fast-tracking their product development processes to meet evolving market needs. Clothing brands are also snapping it up to protect fashion consumers from COVID19.

Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.

Welspun India’s leading innovation brand—HygroCotton—has completed 15 years. The company has also accomplished another milestone of achieving $1 billion of global sales (FOB) since its introduction. HygroCotton is crafted with a proprietary spinning technology, producing yarn with a hollow core.