The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.
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Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.
The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
Aditya Birla Group’s fibre division, Birla Cellulose has always been at the forefront of revolution in viscose staple fibres and achieved global reputation since many years ago.
Aditya Birla Group’s fibre division, Birla Cellulose has always been at the forefront of revolution in viscose staple fibres and achieved global reputation since many years ago.
Aditya Birla Group’s fibre division, Birla Cellulose has always been at the forefront of revolution in viscose staple fibres and achieved global reputation since many years ago.
The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry.
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF)