The importance of marketing and branding kidswear was underlined by Avinash Mayekar, MD of Suvin Advisors at the Children & Baby Maternity Expo 2018 (CBME 2018), which witnessed a grand opening in the presence of renowned film actress Esha Deol recently in Mumbai. The day followed with overwhelming visitor response and also witnessed a remarkable conference, Fashion N Kids conclave in the second half. The conclave was conceptualised by Suvin Advisors, knowledge partner for the event. It served as a platform to address key issues faced by the kidswear and textile baby products segment. It provided a platform to entire value chain in kid’s textile segment for knowledge sharing on latest developments and provided expert opinions on the future of kid’s textile segment.