The clothes reflect the personality of individuals and can be used as a marker of a group, community, family, region and even country. Khadi is one such cloth that had played a key role in the freedom struggle of India and thus has been referred to as the ‘fabric of Indian independence’, narrate Shruti Gupta, Deepali Rastogi and Ritu Mathur.
Clothing is among the basic amenities required by the 1.2105 billion strong, and growing, population of India. The Indian textile industry, which caters to this need, has an estimated market size of $108 billion. There are two broad segments within the industry, namely the traditional hand-woven and hand-spun textile segments, and the modernised mill segment (Nair & Dhanuraj, 2016).