Summer just got hotter as Spykar, India’s leading fashion denim brand, launches a new range of athleisure denims, GYMJNS.
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Kewal Kiran Clothing Limited (KKCL), an apparel retailer, plans to focus on tier-II and tier-III cities with the launch of new brands in the affordable category and doubling of distributors across India from 125 to 200.
India’s leading fashion denim brand for the young and restless generation of today – Spykar Lifestyle launched its 2018 autumn winter with the campaign, Denim Side Up.
From unveiling the latest trends to bringing back the classic styles, Spykar has always been the youth’s go-to fashion brand.
The global leader in jeans and casual apparel, Wrangler Jeans has revealed it has reached a milestone by having saved 3 billion liters of water since 2007, and has also announced methods to reduce water usage at its facilities by 20 per cent by 2020.
Yoga guru Ramdev-owned Patanjali Group is planning to venture into garments area and a ‘swadeshi’ jeans will be launched by end of the year or early next year. Baba Ramdev said the idea behind his expanding business ventures is to end the dominance of multinational corporations that have for decades been capitalising on the country’s market. There’s a great demand from the country’s youths for jeans, the reason why Patanjali has decided to launch “Indianised†jeans to compete with foreign brands, he said.
China is now the second largest jeans market in the world, valued at $12 billion in 2015, while consumers’ affinity for denim jumped from 39 per cent to 63 per cent from 2003 to 2016, according to the Cotton Council International (CCI) and Cotton Incorporated’s 2016 Global Lifestyle Monitor Survey.