Bed linen has a 49 per cent share in Indian home textiles market. India exported $416.4 million of bed linen in 2017 growing at a CAGR of 13 per cent, says Avinash Mayekar.
Boom in housing as a result of the burgeoning middle class in India is a major growth driver for the home textile market. Change in lifestyle and growing awareness of hygiene is fuelling this growth. An ITJ report bares some details.
