Tag: fashion industry
Optimising Logistics Costs for Brands
In addition to leveraging technology, clothing brands are increasingly focusing on sustainability as a cost optimisation strategy, says Alina Kisina. In the highly competitive fashion ... Read More
Rethinking fashion branding
In a world where trends come and go, a resilient and well-managed fashion brand stands the test of time, creating a lasting impact on the ... Read More
Indian fast fashion market to surpass $50 bn by FY31: Redseer
This highlights the strong demand and growing consumer preference for affordable and trendy clothing options. According to a report by Redseer Strategy Consultants, the Indian ... Read More
Knitted denim is gaining significant traction in the fashion industry
Madame, a women’s fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for ... Read More
E-Commerce’s role in fuelling the expansion of the Indian fashion industry
The democratisation of the fashion industry in India is evident in the increase in direct-to-consumer sales facilitated by connected commerce, says Amar Nagaram. E-commerce has ... Read More
Sustainability: A balancing act
Despite the widespread adoption of sustainable practices in manufacturing, concerns about upfront costs linger. Many overlook the long-term benefits of these investments. Divya Shetty analyses ... Read More
How eco-friendly textile trends is transforming the textile industry
Brands are designing products with longevity in mind, focusing on durability and repairability, says Dr S N Modani The industry is ushering in a new ... Read More