Egyptian Cotton production and exports are at their highest for five years – following a renewed period of emphasis on improving sustainability: season 2018/2019 saw an increase of 45 per cent in exports.
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Cotton Egypt Association has announced a partnership with UNIDO under the framework of “The Egyptian Cotton™ Project†to cooperate on the Better Cotton Initiative (BCI) pilot launch for the first time in Egypt.
BCI is the largest cotton sustainability programme in the world, educating farmers and granting the BCI standard to those who meet rigorous levels of sustainable production and employee welfare.
The Egyptian government has appointed an official steering committee to safeguard the future of the Egyptian Cottonâ„¢ brand.
The Egyptian government has appointed an official steering committee to safeguard the future of the Egyptian Cotton brand.
MAJOR retailers are backing the Cotton Egypt Association’s drive to rid the supply chain of falsely labelled Egyptian Cotton™ goods. John Lewis and Dunelm, have voiced support for CEA’s new rigorous accreditation process and ability to DNA test products, and say they will continue to insist suppliers adhere to the new standard.
Egyptian Cotton is the most recognised cotton brand in the USA, according to consumer research released today. Egyptian Cotton was also the name most people associated with quality and were prepared to pay a premium for, ahead of Pima cotton, Turkish cotton and Supima.