Tag: Dr C Kayalvizhi

An evaluation of retail fashion brands – A personality perspective

admin- August 22, 2025

This article shows how to develop brand love and brand loyalty through brand personality but also show how managers can communicate with consumers Pakistani consumers ... Read More

Reinventing concrete with textiles

admin- June 23, 2025

Textile-based composites have been studied extensively in the past two decades as they are used in the construction of newly fabricated structural elements and the ... Read More