Browsing: apparel market

Textile and apparel maker Raymond is repositioning its menswear brands even as it enhances product portfolios. Apart from ceremonial and ethnic wear, a range of accessories and footwear offerings will be added across the four brands?Raymond brand of ready-to-wear apparels, Park Avenue, ColorPlus and Parx?over a period of time.

Lux Industries is planning to enter the woman’s lingerie category to drive better margins in the hosiery segment. The company will be extending its woman’s legging brand Lyra into lingerie and pitting itself against domestic players like Lovable in the mid-market segment.