Tag: Aditya Birla Group
Liva’s new initiative spreads awareness amongst women
Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness. For the first time ever an ingredient ... Read More
FDI in textile need of the hour
In 2018, China will shy away from conventional textiles to concentrate more on branded apparel. This will create a huge demand-supply gap, says Avinash Mayekar. ... Read More
The most unique mall drop down by Liva
Liva, the new age fabric brand from the Aditya Birla Group, has stood out with a unique campaign where a life size mannequin of the ... Read More
Introducing Liva Fashion Advisors
Liva, the new age fabric brand from the Aditya Birla Group, has come out with one-of-its-kind approach for spreading awareness about the fabric and its ... Read More
Designer’s AW collection with LIVA Creme
Priyadarshini Rao, leading Indian Fashion Designer has launched this season’s exclusive autumn winter collection in collaboration with LIVA Crème, a cellulose fibre by Birla Cellulose ... Read More
Greens to fore at October’s Yarn Expo
Green products continue to be sought after more and more by consumers nowadays, and textiles are no exception. In order to promote sustainable development throughout ... Read More
VSF growing at 27% in last 2 years: M Samuel
Aditya Birla Group’s fibre division, Birla Cellulose has always been at the forefront of revolution in viscose staple fibres and achieved global reputation since many ... Read More