Urban Pause 2.0 blends comfort, style, and self-expression.
‘AD’, the contemporary ready-to-wear label from Arvind Limited, has launched its Spring Summer 2026 menswear line, “Raghav’s Collection X Urban Pause 2.0,” in collaboration with actor Raghav Juyal. The collection targets the modern urban man, combining breathable fabrics, engineered fits, and versatile silhouettes that prioritise comfort and style.
Inspired by Juyal’s individuality and expressive persona, the collection reflects a design philosophy centred on authenticity and movement. Positioned under the brand’s “AD is a Movement” narrative, Urban Pause 2.0 encourages consumers to embrace self-expression and step away from the pressures of fast-paced lifestyles. The range is designed to transition seamlessly across work, leisure, and personal settings.
To support the launch, the brand has rolled out a campaign film featuring Juyal, showcasing multiple looks from the collection. The campaign highlights comfort-driven design through relaxed fits and lightweight materials, while promoting the idea of individuality and confidence.
Commenting on the launch, Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said, “With Raghav’s Collection X Urban Pause 2.0, we wanted to take forward the idea that comfort is not just a product feature but a mindset. AD has always focused on creating clothing that supports the real lives of modern men.”
Juyal added, “Urban Pause reflects something I strongly believe in, being comfortable in your own skin. This collection captures that idea through clothing that feels effortless, breathable, and true to who you are.”
The collection will be available across Arvind’s retail network and leading e-commerce platforms. Alongside, the brand has introduced its dedicated website, adbyarvind.com, aimed at enhancing its direct-to-consumer reach and digital engagement.