FBB, the fashion destination of the Future Group that has become the first choice for trendy yet affordable fashion among the youth of India in a short span of time, is all set to take a big leap forward. In an inspiring move that is bound to connect with todays fashion-conscious youth across India, FBB recently announced that it has appointed Indias latest batting sensation Shikhar Dhawan as its brand ambassador. FBB with its motto of making India thoda aur stylish is present through about 200 stores in 95 cities across the country, including all Big Bazaar outlets.
Commenting about this association, Kishore Biyani, Group CEO, Future Group said, "The association with Shikhar Dhawan will further strengthen the leadership position that FBB enjoys in terms of size of business and volume. Moreover, it will also help the brand achieve the leadership position in attitude and fashion quotient and complement the superior merchandise and styles that FBB now showcases at its stores nationwide. Shikhar personifies FBB brand values with his individualistic and inimitable style quotient as well as mass appeal and the aspirations of the youth of India."
Shikhar Dhawan; the 27-year-old, left-handed cricketing sensation who has often twirled his much-coveted handlebar moustache after his blazing cricket performances, will now be "seen flaunting his style in the new campaigns for FBB.
Delighted with this alliance, Shikhar Dhawan says "I am immensely happy and proud to be associated with a brand like FBB which appeals to the masses of the entire country. FBB has brought a wide range of fashion and style to the masses and yet connects with them at a very aspirational level. This association will give me an opportunity to reach out and connect with people – and my fans – everywhere."