The move comes as part of a broader sourcing diversification strategy, which began before the US imposed tariffs on Chinese imports.
Fashion retailer Shein and its partner Reliance Retail are aiming to begin exporting India-made Shein-branded apparel within six to twelve months, according to a Reuters report. Alongside this goal, the companies are rapidly expanding their Indian supplier network.
The report stated that Reliance has already partnered with 150 garment manufacturers and is in discussions with 400 more, targeting a total of 1,000 Indian factories producing apparel for both domestic and international markets within a year. Initially, Shein plans to list these India-made garments on its UK and US platforms.
The move comes as part of a broader sourcing diversification strategy, which began before the US imposed tariffs on Chinese imports. The increased demand for alternative supply bases has further accelerated Shein’s engagement with Indian manufacturers.
Shein re-entered the Indian market in February through a licensing agreement with Reliance Industries, after its app was banned in 2020 over concerns about Chinese-linked firms. Under the agreement, Reliance manages manufacturing, sales, supply, and operations of Shein-branded products in India.
Reuters also noted that this expansion underlines growing global interest in India as a sourcing and manufacturing hub, particularly among fashion and retail giants like Walmart seeking to reduce dependence on China.